Once upon a time two women named pam and gela created the cutest velour hoodies and matching track pants. The line was called Juicy Couture and every starlet in tinsel town had to have one. Soon after, so did the rest of the world. Now the once little brand has blossomed into a fashion empire, complete with clothing, shoes, jewellery, handbags and fragrance. Adopting the whimsical, feminine charm that makes the label's clothing and accessories so irresistible, the fragrances offer brand loyalists and newcomers alike another way to dress in Juicy Couture. She's irreverent and unconventional with an intense and playful sensuality that makes her unforgettable. She is bold and fearless. A glamorous rebel with an individual spirit and style that makes a statement to the world. Her fragrance declaration is i am Juicy Couture.